GHATBI provides an incubator services platform exclusively in the agro-processing and technology sector that identifies, invests, nurtures and grows micro and SMEs in high-growth, high-impact, business-to-consumer (B2C) opportunities. It is the first incubator group of its kind in the Western Region of Ghana and currently has active portfolio companies under management in the health, wellness, beauty and organic fruit juice processing industries.
Positioning for Commercial Success
GHATBI’s portfolio companies are the essence of our organization! We aim to foster collaboration, curiosity, experimentation and inspiration amongst our entrepreneurs.
GHATBI not only brings capital to the table, but equally or more important is our commitment to offering mentorship, consumer research, marketing strategy, network resources, skills training and the application of modernized technical solutions to enhance profitability.
The initial strategy of our portfolio companies is to start business in the city of Takoradi, before launching products to other larger, regional capitals in the country. Such an approach allows the incubator platform to fully experiment and refine products, better understand consumer tastes, and implement innovative pricing strategies to win market share in a much more accessible marketplace.
Once pricing strategies and everyday consumer preference insights are well understood, coupled with GHATBI operational staff supporting day-to-day management, portfolio companies are positioned for commercial success.
Active Portfolio Companies
Organic products for healthy living are gaining more positive attention and GHATBI’s first incubatees are making the most of this trend:
Benedicta Teye, GHATBIs Director of Western Region Operations, identified that there was a glaring need for a local manufacturer to focus on producing affordable, natural fruit juice devoid of sugar and other preservatives. Demand for fruit juice in Ghana is expected to rise significantly due to increasing incomes, growth in SME corporates and increased perception of tangible health benefits.
Our internal team’s combined experience and exposure in purchasing, marketing & sales, operations, implementing & enforcing quality controls are areas that we plan on leveraging for ACTIV to successfully reach initial and future growth targets. At the heart of the GHATBI mission is a drive for introducing innovative technological concepts into the processing side of our businesses – with this belief top of mind, coupled with rising health consciousness in the community, ACTIV is positioned to be the dominant fruit juice maker in Takoradi.
Current Juice Products:
Pineapple, Pineapple-Ginger, Pineapple-Watermelon, Tropical Mix (Pineapple, Watermelon, Mango and Banana)
Future opportunities beyond the downstream market of fruit juice beverages include: upstream (freshly packaged fruit, fruit seeds) and midstream (fruit juice concentrate)
Based outside of Takoradi, Etumpong Poultry Farms raises various types of domestic birds commercially for the purpose of meat and eggs production.
“Etumpong” in the local Fante language means “continual improvement.”
Our medium to long-term goal is to become “the largest and most sustainable poultry farm enterprise in the Western Region of Ghana”. While the main immediate sources of income from this poultry venture are eggs, meat and day-old chicks, it is envisaged that in the long-term, our poultry farm will be integrated with other livelihood-enhancing projects. For example, poultry by-products like excreta and other wastes, offals and hatchery wastes also generate income or find alternative uses like droppings for fertilizer. An integrated poultry industry will take advantage of important mutually beneficial relationships with other industries like crop production, fisheries, processing, marketing and other ancillary enterprises. This will not only provide direct employment to the people of Takoradi and its environment in particular, but will also improve nutritional status, health and well-being.
Pamela’s Mushrooms is a local producer and marketer of fresh and dry mushroom, mushroom khebab, and mushroom drink for the Ghanaian consumer and hospitality and food & beverage industries.
Mushrooms have been a part of Ghanaian dishes from time immemorial. Until recently, it was not a cultivated crop as it grew on its own in mostly forest areas and was harvested through hand picking by farmers on the way to their farm. Our aim is to bring the sector to life in Ghana by establishing our place as the leader in mushroom quality, safety and taste. Our vision is to become the country’s primary and reliable mushroom supplier by producing high-quality product and educating the public on its numerous health benefits.
+233 Foods Limited is an export-focused food-processing company. We produce high-quality processed agricultural products for Ghanaian and other West African expatriates living in the European Union (EU), Canada and USA. Our current products include banku mix, fufu powder, gari, kokonte, plantain mix, seeds, ginger & garlic seasoning powder, kelewele powder, khebab powder, chili powder and other spices.
The husband-and-wife team of Nana and Emmanuella have combined their knowledge and passion in the fields of bio-chemistry and marketing to form a health-conscious cosmetics company, RESTOR – a manufacturer and marketer of high-quality tested, organic hair, facial and total body food for everyday consumers in Ghana and the West Africa sub-region. RESTOR aims to lead the cosmetics industry with safe, scientifically-researched hair and body products to resolve hair and skin problems.
Combining their entrepreneurial drive with an abiding principle to use nature’s plants to develop superior products that enhance the quality of life for all Ghanaians, has been the key ingredient to early success. With Nana overseeing the technical and Emmanuella handling marketing, this shared responsibility approach allows them to maximize each other’s strengths in the business.
The first products from RESTOR include a hair regeneration formula for women that stimulates hair follicles to grow and a product to slow male hair loss. Future product lines currently in the lab include: Hair Oil, Facial Cream, Body Lotion, Black Soaps, Mosquito Repellent.
While Nana’s scientific background covers practical chemistry, inorganic chemistry, physical chemistry, cell structure, medical biochemistry, analytical biochemistry, microbiology and more… Emmanuella is the voice ensuring RESTOR always translates the theoretical to practical products for the benefit of Ghana’s ethically and environmentally conscious consumers.
If you’ve not been on someone else’s farm, you cannot say that you’re the only true farmer.
FACTS & FIGURES
- Over 40% of the country’s workforce is in the agriculture sector.
- 40% of farm labour force in Ghana are women.
- Ghanaian women in rural areas reap fewer benefits in agriculture than men and are less recognized compared to their male counterparts.
- As at FY2016, unemployment among Ghanaian youth (15-24) was sitting at 48%. Young women in the same age group have much higher inactivity rates than men: 17% of young females are inactive as opposed to 11% of males.
- 271,000 graduate students graduating per year with no jobs.
Sources: Ministry of Agriculture, FAO, IFAD, ILO, World Bank, Central University College
- GDP growth originating in agriculture is at least 2x as effective in reducing poverty as GDP growth originating outside agriculture.
- 16% of Africa’s land is arable, the largest share in the world.
- Sub-Saharan African agricultural productivity (yield per hectare) is about 50% of its EU equivalent.
- About 69% of all sub-Saharan Africans work in agriculture.
Sources: World Development Report, Clinton Foundation, World Bank, FAO